Cloud Architect, Digital Customer Experience
Customers in 2012 are a fickle lot. When interacting with an organisation, they don’t stick nicely to the channel they started in until the end of their process. Instead, they hop about from one channel to another, with no pity for all those Customer Experience professionals that get hectic spots from bridging all those chasms…
The general view of publishing that most of us see is the publishing queue, a long list of jobs that get processed and change between such statuses as “waiting for publish”, “In Progress” and, if you are unlucky “Failed”. However, there is allot of additional information lurking under the hood that could be considered pretty…
Or: Three reasons why CMOs should care about cloud I started out as a real technology geek. I was nuts about computers, the Internet and everything that made it work. Today, I love to think about the business challenges that drive the technology, about the marketing opportunities it offers and the customer experiences it can…
I’ve been posting on our upcoming SDL Innovate event with a post on SDL.com, go and check my post called Left on the shelf all covered in dust…
Or: How desperate can one girl be? Customer Experience Management. Why would you care? Isn’t CXM just another TLA for yet the same old story? Isn’t it just your good old online marketing in a sheep skin?
This year I am excited to be once again attending the SDL Innovate conference. Held in Santa Clara, California on 5/6 March, this yearly event is a great coming together of customers, employees and industry experts that are connected in some way to SDL. This year, rather than just attending I will be part of…
This is a topic that is raised with me from time to time, mostly because of my connection with a large product company that I work with on a daily basis. A colleague prompted me to write this down properly, so how do you integrate a Product Information Management system, or PIM, with SDL Tridion.…
I’ve been recently playing with Splunk and I wanted to share the experience I am having so that you too can play with this cool tool. What is Splunk? I think the chaps from Splunk explain that the best… Splunk is the engine for machine data. Use Splunk to collect, index and harness the fast…
At the recent MVP meeting in Lisbon, where a collection of 11 community members get together to talk about components and schemas from dawn till dusk, I volunteered to run a series of online community webinars. So in November we’ll see the first of these sessions which we hope to repeat over the course of…
Code, surfing and why you shouldn’t fly with TAP! On Thursday the 2011 MVP weekend started with 11 of the 15 MVPs, or Most Valued Professionals, flying in from across the globe to hotel by the sea near Lisbon (technically, some of the 11 are community builders which are a sort of MVP for SDL…